If the statistics are to be believed 55 percent of the mobile consumers want to purchase within an hour. That’s a figure too good to ignore. Still there are many organizations that are resistant to the idea of having mobile-friendly websites for their businesses. It is high time that you give up this resistance. Your competitors are using this opportunity against you. They are there in your target audience’s mobile devices and making more money than you cannot make with your desktop website alone. Those who are intelligent enough to take the big plunge should concentrate on drafting a successful mobile SEO strategy. To make the task easier for you we are listing out all that you need to focus on while creating the successful mobile SEO strategy for your business.
User Experience
The user experience on a desktop / laptop is very different from that on mobile devices. It determines whether a visitor will come back to your website on not. Therefore, offering a great user experience to your mobile audience is very important to engage them. To be able to achieve that you either have the choice to go with responsive design or to get a mobile website developed.
Faster Load Time
One of the major things that impacts your visitor’s experience with your mobile / mobile-friendly website is how fast is it. And this is not important only from the user experience perspective. To reach the first pages of the relevant searches made on Google, you need a mobile website that loads in one second or less.
Crisp Design
On a mobile device, you bound by the smaller screen size. And the aim should be utilize it to offer maximum usability to the audience visiting your website through their mobile devices. Remember, that in order to showcase your creativity you will end up adding too many unnecessary design elements that will only make your website look cluttered on mobile devices.
Understanding User Needs
After the introduction of Google’s Hummingbird algorithm, it has become completely clear that you will need to focus more efforts in understanding the needs of your customers by analyzing their actions on your mobile website. For example, search queries made by them. The desktop visitors are very different from the mobile visitors and have a higher intent to purchase. So the SEO strategy has be created accordingly.