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Business leaders are often highly reliant on every single piece of their business information to make profitable business decisions and further refine corporate strategy. This is where business intelligence comes into the picture.
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Designed to help people make better business decisions and turn the business into a profitable establishment, business intelligence (BI) is a technology-driven process that involves the collection, integration, analysis, and presentation of business information through historical, current, and predictive views of business operations.
While, there are many industries have started embracing BI, let’s see where does it stand in the healthcare industry.
Business Intelligence and Healthcare
As the amount of information being generated is increasing exponentially, big data revolution has left many industries with repositories of information that they earlier had limited or no access to.
Industries are now looking into the prospects of moving to a data-driven establishment. The healthcare industry is also on the brink of transformation and according to a report by KLAS, over half of all health organisations are planning to buy a new and more advanced business intelligence system over the next three years.
Gartner reported that one of nine deadly mistakes in business operations improvement (BOI) in healthcare is the lack of BI strategy.
“Most vendors working in healthcare and other industries observe that healthcare has the most complex data of any industry (possibly excluding government intelligence efforts),” the report states.
The report also cited that organisations are not yet fully handling their data the way it should be tackled. The total absence of a well-documented BI strategy, Gartner added, is the biggest folly of the healthcare industry.
Forward thinking organisations like Harvard Medical School, St. Joseph Medical Centre, and Lincolnshire Partnership Foundation Trust realised the importance of business intelligence in analysing healthcare data and swiftly plunged into the world of BI solutions to better analyse the efficiency of their services.
In the light of such findings, it’s fair to say that bridging the distance between data created and data analysed is where the success of the healthcare industry lies.
The rapid proliferation of new technologies at lower costs with greater availability of patient data has given birth to an immense opportunity for healthcare organisations to improve their efficiency.
Every healthcare business solution comes packed with a myriad of business benefits for organisations to better handle their data and further refine their health strategy.
So, let’s take a quick look at the main benefits of business intelligence in the healthcare industry.
How BI Can Help the Healthcare Industry
There are categories of data that any healthcare organisation should ideally be interested in, such as financial, operational, and clinical.
In order to make better decisions, healthcare BI could be applied to organise this data into a form that can easily be accessed, readable, comprehensive, and analysable.
Single Point Access to Patient Data
A single point access to patient data makes their confidential information easier to protect, and improves privacy.
It also becomes easier for healthcare professionals to retrieve a patient’s data and create an assortment of reports and analysis based on the historical data stored in their system.
Improved Operational Efficiency and Better Visibility
Such consolidation of data and easy access to information not only results in improved operational efficiency, but it also increases revenue and reduces the overall cost of healthcare.
It does so by improving the visibility of their operations, helping distinguish the highly profitable ones from the underutilised services.
By establishing a concrete ground for evidence-based decision making, one that is essential for the healthcare industry, BI can help improve patients’ outcomes by giving medical personnel access to more accurate histories and reports during diagnoses.
Big Data Means Big Savings
According to a report by McKinsey and Company, if technological innovations in the realm of big data taken into consideration, overall healthcare savings could be enormous.
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A broader data analysis can provide healthcare professionals enough knowledge to determine what risks the population is prone to. These valuable insights can help providers proactively prevent risks before they even affect anyone.
More importantly, big data can pinpoint what is needed where more accurately and precisely, to produce healthier populations, thereby decreasing the overall cost of healthcare in the region.
Opportunities presented by business intelligence here may potentially change the dynamics of the healthcare industry. If you are a healthcare provider and are considering using your data more effectively, you should consult a functionally and technically well-versed BI specialist that can help you create an efficient and effective BI strategy for your business.
So is your medical institution working on implementing a BI strategy yet? What is the most challenging aspect of this implementation so far? Let us know in the comments below, and thanks for reading!
Written by Tanya Kumari
Tanya leads the Digital Marketing Team at Classic Informatics, a leading web development company . She is an avid reader, music lover and a technology enthusiast who likes to be up to date with all the latest advancements happening in the techno world. When she is not working on her latest article on agile team dynamics, you can find her by the coffee machine, briefing co-workers on the perks of living a healthy lifestyle and how to achieve it.
